Talk about confusing, after meshing through article after article, a pattern did develop though with a common thread. The common thread being, meeting or exceeding customers needs. Now that’s more along the lines of what I expected but I still wasn't satisfied with the answer. In fact the answers were so varied and said so many different ways it made the purpose of the quest seem daunting, and the answer somewhat elusive. It was during this search among the millions of answers that an old saying crept into my conscious thought and that was:
